Dealer Car Manager provides car dealerships with the opportunity to derive profit from their courtesy and demonstrator vehicles. The principle is simple. Customers can pay a £10 administration fee to have their courtesy car or test drive fully covered by Norwich Union. Depending on the dealership's insurer and location, dealers pay between £4 and £6 a day for the insurance. In addition, once a vehicle has been insured for 12 days in a month, it is free for the remainder of the month.
The following figures illustrate how much profit your dealership could be making.

Providing profit with courtesy cars

Average number of working days in the month (including Saturdays)
Average efficiency for utilisation with insurance
Total chargeable days
Income calculation: 17 x £10 = £170 - maximum charge (12 days insured @ £5)

23
75%
17
£110 per vehicle

Providing profit with demonstrators

 

Phone calls to database per week for one salesperson
Conversion to demonstration
Weekly volume
Conversion to sale
Income per unit
30
5%
1.5
30%
£1000